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Many brands struggle to connect with their customers in a meaningful way when they are shopping in-store or interacting with them in person. Parousya Connected Commerce offers a solution in the form of a privacy-conscious software-as-a-service that integrates with a brand's app and utilizes Bluetooth beacons to provide location-based experiences. This allows brands to engage with their customers in a more personalized and intelligent way.

Parousya can work quietly in the background or offer an interactive experience in the foreground, either way users have the option to remain private or reveal their identity. This flexibility makes it easy for users to adopt the service. Additionally, Parousya simplifies the check-in process at physical locations by eliminating the need for physical queues or QR code scans. And, because you pay only for what you use, you avoid large upfront expenses.

Parousya SDK

The Parousya SDK can be used in both iOS and Android apps to simplify the process of integrating beacon technology into your brand app. It handles all of the technical challenges associated with BLE beacon technology, such as managing multiple zone entry and exit events, so you don't require any prior experience with beacon coding or environmental issue remediation. With the Parousya SDK, you can easily add automated check-in, in-person customer and brand sessions, and check-out functions to your app by simply selecting the points in your workflow where these actions should be triggered.

Default check-in configuration settings

After you have added your brand app to the Parousya Customer Portal, you have the option to use the default automatic check-in model template or customize it to fit your specific needs. This customization allows you to set up trigger settings for automatic check-ins, host and customer sessions, and check-outs. For instance, you can set up the automatic check-in to trigger when the brand app is within 10 meters of a beacon and has been present for more than 5 seconds, which can help distinguish between passing by individuals and actual customers.

Real-time online dashboard with data export

The Parousya Customer Portal offers a dashboard that allows you to monitor and analyze real-time customer activity and events, such as live and historical customer visits, check-ins, host and customer sessions, and check-outs. You can drill down into the events to view real-time and historical foot traffic, one-time versus returning customers, GPS and in-store location data for all check-ins, sessions, and check-out events.

A single interface to review your in-person analytics and quickly tune your trigger settings

The Parousya Customer Portal allows you to easily search for and review your in-person analytics in order to make adjustments to your automatic check-in model template without the need for app code changes or the need to continually release code to test new trigger settings. All a brand app user needs to do is relaunch the app to pick up the changes to the automatic check-in model.

Add in-person analytics to your online analytics

If you possess a thorough understanding of your customers' online behavioral analytics, you can expand your customer data set and improve your customer behavioral modeling by incorporating Parousya's in-person behavior analytics. This will allow you to provide exceptional customer experiences across both in-person and online interactions.

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