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For businesses seeking customer engagement and insights in physical spaces, Parousya is a SaaS platform leveraging Bluetooth Low Energy to deliver simple and seamless connected commerce solutions.

Introduction to Parousya Connected Commerce (2:00)

Benefits

Connected Experiences
Parousya enables companies to offer personalized and location-specific experiences for their users within their brand apps. By using this service, companies can create engaging in-person experiences that are relevant to the user's location and personalized for them, rather than relying on unsolicited and irrelevant advertisements.

In-Person Analytics
Parousya operates seamlessly in the background without requiring any changes to users' normal behavior, while also ensuring that users maintain control of their data and privacy. This allows businesses to collect data on customer behavior and preferences, providing valuable insights for analysis.

Privacy-by-Design
Parousya gives users the choice to either remain anonymous or reveal their identity when interacting with the brand's app in a place of business. This feature helps to build trust in the brand as it allows users to have control over their privacy.

Automatic Check-out
Parousya allows customers to automatically check out from a physical business location using an existing brand app. This feature enables customers to use in-app payments and earn loyalty points as they would online, but in a physical store setting.

Use cases

Retail In-store
Retail companies can enhance the in-store shopping experience for their customers through the use of a clienteling strategy and personalized digital content on their brand's app. By integrating Parousya, shoppers are able to check in automatically when they enter a store, which initiates a session between them and a store employee.

Mobile Payments
Enhance the scope of contactless payments to include technologies like Bluetooth Proximity Payments and allow mobile payments to be made without the need for a payment terminal. Users simply pay within an app after check-in or automatically after check-out when a user leaves a place of business.

Transportation
Passenger apps can be used to automate the check-in and check-out process for large groups of people in high-traffic locations such as public transportation buildings and vehicles, helping to minimize wait times for passengers. Transport authorities can monitor real-time carriage loading and heat map passenger movement in order to adjust services to match demand.

Healthcare
Improve patient healthcare apps by introducing automation for check-in and presenting personalized in-app services descriptions and caregiver qualifications based on the patient's location. The app also facilitates automated payment for visits after check-out. As an alternative, the healthcare app can operate in the background to audit manual check-in and check-out processes at medical facilities.

How it works

FAQs

Q: What is connected commerce?
Connected commerce, also known as "omnichannel" commerce, refers to a approach to retail in which customers can interact with a business and make purchases through multiple channels, such as in-store, online, through a mobile app, or via social media. The goal of connected commerce is to provide a seamless and consistent experience for customers, regardless of how they choose to interact with the business.

Q: What's the difference between connected commerce and proximity marketing
Connected commerce involves integrating various technologies to create seamless shopping experiences for consumers. Proximity marketing uses location-based technologies to deliver personalized messages and offers to nearby consumers. Connected commerce integrates technologies for a seamless experience, while proximity marketing is targeted and location-based.

Q: What is Parousya Connected Commerce?
Parousya Connected Commerce is a privacy-conscious software-as-a-service that helps brands connect with their customers in a more personalized and intelligent way. It uses Bluetooth to provide location-based experiences through a brand's app, and offers the option for users to remain private or reveal their identity. When a customer enters the range of a Bluetooth zone, a session is automatically created between the host and the customer. This allows the host to engage with the customer in real-time, offering personalized and relevant content or experiences.

Q: How does Parousya Connected Commerce manage user privacy?
Parousya technology prioritizes privacy and allows users to choose whether or not to share their personal information with a brand. Users can opt in to using the Incognito mode, which allows them to control when and where they reveal their identity. Participation in this technology is voluntary, and users can easily turn off Bluetooth if they do not wish to be detected.

Q: Is Parousya Connected Commerce secure?
Parousya technology takes strong measures to protect user information and privacy. It includes several security measures, such as secure encryption, and does not gather data about user identities. This helps to ensure that user information remains confidential and secure.

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