Q: What is connected commerce? Connected commerce, also known as "omnichannel" commerce, refers to a approach to retail in which customers can interact with a business and make purchases through multiple channels, such as in-store, online, through a mobile app, or via social media. The goal of connected commerce is to provide a seamless and consistent experience for customers, regardless of how they choose to interact with the business.
Q: What is Parousya Connected Commerce? Parousya Connected Commerce is a privacy-conscious software-as-a-service that helps brands connect with their customers in a more personalized and intelligent way. It uses Bluetooth to provide location-based experiences through a brand's app, and offers the option for users to remain private or reveal their identity. When a customer enters the range of a Bluetooth zone, a session is automatically created between the host and the customer. This allows the host to engage with the customer in real-time, offering personalized and relevant content or experiences. Parousya simplifies the check-in process at physical locations by eliminating the need for physical queues or QR code scans, and allows for flexible payment based on usage to avoid large upfront expenses.
Q: What's the difference between connected commerce and proximity marketing? Connected commerce involves integrating various technologies to create seamless and personalized app user experiences for consumers when they enter smart spaces. Proximity marketing is a subset of connected commerce and uses location-based technologies to deliver unsolicited messages and offers to nearby consumers.
Q: How does Parousya Connected Commerce work? To set up automatic check-ins, host and customer sessions, and check-outs using Parousya's tools, you'll need to do the following:
Add your brand app credentials to the Parousya Customer Portal.
Choose a default template or customize your trigger settings as needed.
Integrate the Parousya SDK into your brand app at the appropriate points in your workflow.
Install or repurpose Bluetooth beacons at your business locations and/or vehicles.
View and export real-time customer foot traffic, automatic check-ins, host and customer sessions, and check-outs in the Parousya Portal.
After this initial setup, you can enhance your customer data and behavior modeling by using Parousya's in-person behavior analytics. This will help you deliver great customer experiences across both in-person and online interactions.
Q: How does Parousya manage user privacy? Parousya technology prioritizes privacy and allows users to choose whether or not to share their personal information with a brand. Users can opt in to using the Incognito mode, which allows them to control when and where they reveal their identity. Participation in this technology is voluntary, and users can easily turn off Bluetooth if they do not wish to be detected.
Q: Is Parousya Connected Commerce secure? Parousya technology takes strong measures to protect user information and privacy. It includes several security measures, such as secure encryption, and does not gather data about user identities. This helps to ensure that user information remains confidential and secure.
Q: Is Parousya Automatic Connected Commerce generally available? Parousya Automatic Connected Commerce is now available. Please sign up » for a free account to get instant access to the Free Tier.
Q: What specific use cases does Parousya Automatic Connected Commerce support? Parousya Connected Commerce is a platform that helps brands gather data about their customers' in-person behavior and combine it with their online data in order to create a more complete view of their customers and improve their customer experiences. This platform is particularly useful for businesses that operate in sectors such as retail, proximity payments, healthcare, taxi and rideshare services, and public transportation, and is designed to handle high volumes of check-ins in crowded settings like sports stadiums and entertainment events, using QR code scanning to avoid queues.
Q: Can I customize the Automatic Connected Commerce configuration for my use case? Yes. After you have added your brand app to the Parousya Customer Portal, you have the option to use the default automatic check-in model template or customize it to fit your specific needs. This customization allows you to set up trigger settings for automatic check-ins, host and customer sessions, and check-outs. For instance, you can set up the automatic check-in to trigger when the brand app is within 10 meters of a Bluetooth zone and has been present for more than 5 seconds, which can help distinguish between passing by individuals and actual customers
Q: How do I tap into Parousya’s Connected Commerce expertise? The team at Parousya have a wealth of experience in data analytics and mobile payments, including international patents related to the technology behind the Parousya Connected Commerce System. Through field trials in North America, we have gained valuable insights on how to improve in-person engagements. Our SDK and Parousya Customer Portal offer a pre-built automatic check-in model template that leverages our expertise to optimize the performance of your app's in-person engagement. We are available to discuss your specific needs and how our technology can help you achieve your business goals. Please don't hesitate to Contact Us for more information. Please feel free to.
Q: Which beacon suppliers are currently compatible with Parousya Connected Commerce? Parousya Connected Commerce currently uses Estimote Bluetooth beacons. However, the company plans to expand the list of compatible beacon suppliers in the future. Parousya will be happy to consider alternative beacon suppliers on a case by case basis. Please Contact Us if this applies to you.
Q: How much do Bluetooth low energy beacons cost? Parousya does not offer Bluetooth low energy beacons for sale, but it is possible to purchase them from other sources. Prices for battery-powered beacons start at around $20 and typically have a lifespan of approximately two years, with some models featuring replaceable batteries.
Q: How does Parousya Connected Commerce perform reliable entry and exit detection? The Parousya SDK is a software development kit that is compatible with iOS and Android apps. It simplifies the process of using Bluetooth beacons by handling the management of multiple, potentially unreliable beacon entry and exit events. To use the Parousya SDK, you can simply integrate it into your brand's app and specify the locations within the app workflow where you want automatic check-in, host and customer sessions, and check-out to be triggered. No prior knowledge or experience with Bluetooth beacon coding or beacon RF issues is necessary
Q: What user access levels are offered in the Parousya Customer Portal? The Parousya Customer Portal offers two user levels: Administrator and User. Users have the ability to view and export real-time customer foot traffic, automatic check-ins, host and customer sessions, and check-outs data. However, they are not able to view or edit automatic check-in model templates, which is a feature only available to administrators.
Q: Does Parousya share my data? No, Parousya takes security and privacy very seriously and is committed to earning its customers' trust. As a result, it will never share customer data with any other companies. Further details are available at Terms & Privacy.
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