The room knows what you are near.
Live shopping runs on a host pointing at things while someone tags products by hand and the feed falls behind. Parousya lets the influencer's phone know which product or room it is near through a short range signal, so a central server holds that state live, followers can watch and vote on what is in front of the host, and payment routes to the exact item.
The tag lags the host
In a live stream the product on screen and the product tagged for sale drift apart. Someone is tagging by hand while the host has already moved to the next thing.
The platform is blind to the room
A social platform sees the video, not the space. It has no live signal for which product the host is actually standing next to, so the shoppable layer is a manual guess.
Followers cannot act in the moment
Viewers watch the item they want go past, then dig through a feed to find it later. The buying moment arrives after the moment that created the want.
The phone knows the product
Each product or room broadcasts a short range signal over a transport such as Bluetooth Low Energy, with ultra wideband where the host needs to be pinned to one item among several. The influencer's phone detects which one it is near, so the item on screen is the item identified.
The platform sees it live
The pairing is registered with a central server under parent patent US10657515B2, so the platform observes in real time which product the host is near. Third party querying, a capability of divisional patent US11392923B2, is what lets the platform read that live state as an authorised party.
Followers watch and vote
Because the signal is live, followers react and vote on what is in front of the host, shaping the stream while it runs rather than commenting after it ends.
The commerce layer follows
Payment routes through the server to the right product and seller, so buying lands on the exact item the host is holding, not a link found later.
Common questions
- How does the influencer's phone know the product?
- The product or room broadcasts a short range wireless signal and the phone detects the nearest one. The item the host is next to identifies itself, so tagging stops being manual.
- What does the social platform see?
- The pairing is registered with a central server under parent patent US10657515B2, so the platform observes in real time which product the host is near and can build the live experience around it.
- How do followers take part?
- Followers watch the live signal and vote on what is in front of the host, so the audience helps steer the stream instead of only watching it.
- How does buying follow the moment?
- Payment routes through the server to the right product and seller, so the commerce layer follows the show and lands on the exact item rather than a link found afterwards.